These 16 Plum Hair Color Ideas are Totally Trending Right Now

A plum hair color is a more lustrous shade of purple with slight tinges of brown that’s inspired by the color of plum fruit. Dyeing your strands this color is definitely a snazzy way to get out of your comfort zone and wow everyone with this popping hue. Take inspiration from Katy Perry, Lupita Nyong’o, and Jesse J’s trendsetting plum manes!

Contrast is what you wanna have when deciding which shade to wear. From pastels to electrifying shades – there will surely be a fitting shade for every complexion and eye color. Fair to medium complexions look stunning with cooler shades of plum, and warm tones go perfectly with darker skin colors.

Plum makes your strands gleam fabulously under any light, as long as you keep them healthy and well-maintained. To do this, invest in the best hair care products, avoid damaging hair styling methods, and following your colorist’s recommendations as well will help a lot in the process. There are a few at home hair dyes that give that plum hair color but it might not turn out as well as a colorist because of the unique shade.

You should start getting comfortable with all the attention and compliments you’ll get once you try one of these popular plum hair color ideas! Scroll down below to get started!

Light Plum Hair Color

Shoulder Length Hair with a Light Plum Hair Color
Instagram @studioak.reetta

Use a straightening iron to achieve this modest look. The violet color should give that impact of adventure.

Dark Brown Hair with Plum Highlights

Dark Brown with Plum Highlights
Instagram @_brookelynch_

Show-stopping long locks bedazzled with deep lilac. A definite head-turner!

Chocolate and Plum Balayage

Chocolate and Plum Balayage Color
Instagram @adornedbyaudree

Terrific transformation by colorist Audree where brown and burgundy were interspersed perfectly. If you like balayage, definitely try it with plum hair color for a unique flair.

Dark Red and Plum Balayage

Dark Red and Plum Balayage Color
Instagram @tanyamichelle_hairartist

This is what lilac dreams are made of! Enjoy countless compliments on your magenta-colored hair.

Plum Brown

Plum Brown Hair Color
Instagram @mshellwear

Never thought that plum and brown would be a thing, did you? Get those purple undertones and bring a new twist to your brunette locks.

Plum Purple on Curly Locks

Curly Hair with Purple Hair Color
Instagram @foreversummer_cosmetologist

Stylist Summer made this masterpiece as natural as possible. Plum perfect curls can be achieved for a radiant glow.

Violet Color on Short Hair

Short Hair with a Violet Color
Instagram @bretell_beauty

Burgundy brilliance shines through you, sis! Bouncy jaw-length hair with this dye is a stunner.

Dark Plum Hair

Dark Plum
Instagram @jhans_beauty

Mulberry hair on waves are smashing! Colorist Jordan helps you get through bad hair day with this unbeatable combination of styles.

Subtle Dark to Light Plum Ombre

Q&A with style creator, Michelle Hernandez
Balayage Specialist @ Color by Michelle in Fresno, CA

How would you describe this look?

This plum hair color is pretty subtle yet fun! The best thing about this color is anyone can rock it – young and old. The fun part is that there are two levels of violet. You have your deep plum to the lighter red-violet. The cut was a simple one length style with no layers.

Any advice for someone considering it?

Anyone can have this plum hair color. Basically, you could go from the salon to the office. As far as maintenance with any color service, you’ll need to use color safe shampoo to help longevity and vibrancy. Wash less often. Use protective serum when using hot tools.

Plum and Black Balayage

Plum and Black Balayage
Instagram @hairbykayleel

Q&A with style creator, Kaylee Lamy
Stylist @ City Looks Salon, Spa & Wigs in Winnipeg, MB


How would you describe this look?

This is a look I call plum balayage. It consists of rich purple tones, softly blended into a dark brown base to give beautiful depth and a striking statement. I gave this client a long layered haircut with a side bang to add softness around her face as well as some texturizing to create a piecey look when curled. My favorite part of this look is when the light hits, it gives illusions of different purples. A single hair dye won’t produce this color illusion.

Any advice for someone considering it?

Balayage is great for a natural grow out. The technique “balayage” is soft and painted on the hair in an artistic manner. Often times the balayage technique needs to first be done as a lightening service in order to get that true color you see in the picture.

To keep your plum color vibrant requires regular refreshing on average 4 to 6 weeks. This color is recommended for someone who doesn’t spend a lot of time in the sun or chlorine. If you do spend time in the sun I recommend using shampoo with UV protection and color protection. Because of the pre-lightening for the balayage base of this service, a leave-in conditioner (strength and anti-breakage) is great to help with how chemically treated hair can act and feel. I always prep my style with a heat protectant to preserve and prevent early fading of our gorgeous plum. Protecting from the high heat of our styling tools also equals healthier hair, which equals richer, shinier colors. I finish off the look with a textured hairspray to get that beachy loose curled style.

Plum Red

Plum Red
Instagram @sydstylist

Q&A with style creator, Sydney Fogner
Licensed Cosmetologist @ Shear Xpectations Salon in Columbia, SC


How would you describe this look?

This is a plum red because it has cool tones rather than warm tones, almost as if it has a purple hue to it. My favorite thing about it is that it’s fun and powerful without stepping into the vivid category. I personally just prefer cooler reds versus warm coppery reds and bright ‘firetruck’ reds.

Any advice for someone considering it?

First, investing in professional color safe shampoo and conditioner is a huge deal, especially for home hair dyes that fade faster. Shampooing as little as possible and using cold water is also a key factor in longevity. Red fades easily – it will stay red, but if you do not take care of it, it will not stay the same beautiful plum red that you left the salon with.

You’re also going to need to be prepared to visit the salon more often. Considering this is not her natural color and we didn’t leave any type of shadow root, she is going to have to get her roots touched up at least every 5-6 weeks as well as refreshes to keep the color vibrant. This is something to take into account for sure because you are upping the maintenance as well as what you’ll be spending on your hair.

This particular color looks best with cooler skin tones, especially those with pink undertones. However, the formulation can be personalized. Either darker/lighter or cooler tones/warmer tones can still be in the plum realm but fit a different skin tone. A great thing about this type of red is it is still professional. It’s not natural, but it’s also not in your face. It’s not distracting but is still powerful, meaning it can still fit into the workplace while being fun.

I don’t personally believe that you need to have a certain personality to rock a hair color, however, you should probably take into account that this will grab a little more attention than your basic brown. Be ready for all the “I love your hair!” comments.

Eggplant Color

Eggplant Color on Long Hair
Instagram @katelynn_hhair

Q&A with style creator, Katelynn Hillenbrand
Stylist / Colorist @ Off 7th Salon in Centereach, NY


How would you describe this look?

This look is a rooted color melt! I absolutely love color theory – utilizing these fundamentals gives you the ability to create bold pure tones!

Kylie had previous layers of a level 3 oxidative hair dye when I lifted that color up and exposed her underlying pigment. I worked with those tones to create exactly what she’s been looking for, a mix of plum and jam tones with a deeper brown root!

It’s hard to choose but the dimension and blend in this project is my favorite part to admire in the look. This client has naturally curly hair and she was smoothed out beautifully.

Any advice for someone considering it?

With colors, I always open up a conversation about maintenance and color preservation with at home care prior to the color service. If you’re looking to have this look are you’re in for some upkeep! The regimen I recommended for this client is as follows:

Wash with Wella Elements (1-2x a week) with cold water! (As cool as you can handle, the warmer the water, the faster the color will wash out). Dry shampoo will be your best friend! I suggest using Kenra’s Dry Shampoo in between washes. Wella FusionPlex Deep Conditioner (Since you’re only washing 1-2x a week you want a double dose of nutrients when conditioning your hair!) You’re going to swap your regular conditioner for this mask.

For your blow out, prep your hair with Kenra Blow Dry Spray, Wella Flowing Form, and Sebastian Dark Oil. Use High Tension with a medium-size round brush pointing the nozzle down going with the cuticle to create shine! Finish With Wella Glam Spray!

Consider 6-week upkeep appointments that include a root touch up and creative color glaze, with every other upkeep appointment adding a haircut with her styling to maintain healthy hair!

This cut is layered and angled under the jawline which is perfect for anyone concerned about making their face appear wide/wider. Purples like this are great for a bit of an edge that’s still workplace acceptable in most cases!

Dark Purple Plum on a Medium Length Bob

Medium length bob with a dark purple tones
Instagram @elissawolfe

Totally living for this vivid violet! Stylist Elissa mixed purple balayages in these plum hues for that subtle dimension.

Burgundy Plum

Burgundy Plum
Instagram @msmalydoeshair

Q&A with style creator, Maly Souvannasap
Hairstylist / Booth Renter @ Shandelier Salon and Spa in Ogden, UT


How would you describe this look?

This look is for someone who wants a subtle but different look. Very chic and sexy! She previously had a light brown balayage and wanted this plum hue which I loved cause it’s something different and such a pretty color. I also gave her a nice trim with long layers. I love that this is all her natural hair as well. We used 1 1/4″ curling iron to curl her hair to make those beach curls come alive using the right products to also make the plum hair color come alive.

Any advice for someone considering it?

They would need to know that the hair would either need to be all natural and never colored or have any highlights to get this dark plum color to show. It’s very pretty but also know that these can be very high maintenance because reds, violets do fade fast and require touch ups about every 4-6 weeks. Also, note that it does take good quality shampoos and hair products to keep your hair looking it’s best! Talk to your stylist about the different hair products they recommend to keep this color looking fresh. This color goes on anyone wanting to have a little fun in their life also can be very sexy and modern.

Deep Plum

Q&A with style creator, Francine Estrada
Hair Artist @ Hair by Francine in El Paso, TX


How would you describe this look?

My favorite thing about this plum hair color and cut is that just about anyone can rock this look, and it still gives them room to wear a straight textured flat iron look or spice it up with some loose curls for a beach wave look! A subtle way of having some fun in a professional world.

Any advice for someone considering it?

This textured lob is a bold and sophisticated look that I recommend to those clients who are looking to do something fun but are scared to go too wild or don’t think their jobs will allow them to have loud colors.

This color is a stepping stone to going with a more daring look and color.

Bright Plum Hair Highlights

Bright Plum Highlights
Instagram @wildflower406

Mix deep cherry red with your natural, dark roots for a dazzling hairstyle.