Remember when “organic” conjured up images of hippie hotties in hemp and bohemian wares? It’s true, awareness of “going organic” and staying away from toxic chemicals is at an all-time high and totally mainstream. So it’s no surprise celebrities are turning to organic when it comes to their hair color too.
Hair dye is full of ammonia, a very intense and strong-smelling chemical that’s responsible for allowing color to really penetrate hair strands. While vegetable dyes and henna alternatives have been around for quite awhile, the color just doesn’t last as long as its chemical-filled alternatives.
Hit salons like Aveda and John Masters Organics, often frequented by Hollywood royalty, have long offered organic dye solutions and hair products that are herbal-based and free of ammonia and PPDs. In fact, both Sarah Jessica Parker and Anne Heche reportedly have their manes managed at John Masters Organics.
Now, several new organic alternatives are hitting the market that have long lasting results and are free of ammonia, peroxide and PPDs (para-phenylenediamines, the chemical that creates color). One such devotee is The Duchess of Cambridge, Kate Middleton, who recently reported using Organic Color Systems to dye her tresses, a product line originating from the UK that’s certified vegan and cruelty-free by PETA. There’s no ammonia, formaldehydes or parabens used in the dyes and it can be found across more than 1,200 salons in the states with 65 colors available.
INOA, a new organic hair color product line by L’Oréal Professionel, has been embraced by celebrity stylists like Ted Gibson to color the tresses of starlets like Anne Hathaway and Ashley Greene. Products like INOA and Organic Color Systems are permanent hair dyes and effectively cover grays. That means you’ll still get silky-smooth locks without the odor, intense toxins or scalp sensitivity that comes from using permanent hair dyes containing ammonia.